Turning Instagram Into a Revenue Channel
Jaipuriyaa Jaipur is a Jaipur-based ethnicwear brand blending traditional Rajasthani craftsmanship with modern styling. When they partnered with Brand Craft, they had a growing Instagram presence (18,000 followers) but lacked a structured funnel to convert attention into measurable online and in-store revenue.
Our role: implement a performance-led Instagram Strategy, Content System, and Conversion Funnel Design aligned with commercial growth.
Before vs After (4 Months)
Through our Social Media Marketing, Content Creation, Branding, and Digital Funnel Optimisation services, we:
Refined audience targeting to focus on high-intent buyers
Introduced structured content pillars (product education, styling, social proof, BTS)
Engineered hook-led Reels to maximise reach and retention
Optimised bio, highlights, and website CTAs for traffic flow
Built a clear Instagram-to-website and Instagram-to-store journey
The focus was not just growth — it was measurable commercial impact.
4-Month Performance Snapshot
+95% follower growth (18,000 → 35,100)
180% increase in monthly profile visits (8,500 → 23,800)
135% increase in website clicks from Instagram (260 → 610 per month)
3.2x increase in average Reel reach (9,000 → 29,000)
2.7x growth in purchase-intent DMs (55 → 150 per month)
40% of in-store walk-ins now reference Instagram
The Strategy
Metric Before After
Monthly Profile Visits 8,500 23,800
Website Clicks (IG) 260 610
Followers 18000 35100
Avg. Reel Reach 9000 29000
Purchase-Intent DMs 55 150
Walk-ins from Instagram 18% 40%
Outcome
In just four months, Brand Craft helped Jaipuriyaa Jaipur nearly double its audience, triple Reel visibility, more than double website traffic, and position Instagram as a primary driver of both online sales and physical store footfall.
For UK brands, the principle remains the same:
Structured Digital Marketing Strategy + Social Media Management + Conversion-Focused Content = Revenue Growth.
We don’t chase vanity metrics.
We build systems that convert attention into sales.
